The new tech-savvy social order


The Internet is not just changing the way people live but altering the way our brains work with a neuroscientist arguing that this is an evolutionary change which will put the tech-savvy at the top of the new social order.

Gary Small, a neuroscientist at UCLA in California who specialises in brain function, has found through studies that Internet searching and text messaging has made brains more adept at filtering information and making snap decisions.

But while technology can accelerate learning and boost creativity it can have drawbacks as it can create Internet addicts whose only friends are virtual and has sparked a dramatic rise in Attention Deficit Disorder diagnoses.

Small, however, argues that the people who will come out on top in the next generation will be those with a mixture of technological and social skills.

“We’re seeing an evolutionary change. The people in the next generation who are really going to have the edge are the ones who master the technological skills and also face-to-face skills”
– Gary Small

In his newly released fourth book iBrain: Surviving the Technological Alteration of the Modern Mind, Small looks at how technology has altered the way young minds develop, function and interpret information. In his book Small explains that the brain is very sensitive to changes in the environment such as those brought by technology.

A study of 24 adults using the Web revealed that experienced Internet users showed double the activity in areas of the brain that control decision-making and complex reasoning as Internet beginners did.

“The brain is very specialized in its circuitry and if you repeat mental tasks over and over it will strengthen certain neural circuits and ignore others,” said Small.

“The environment is changing. The average young person now spends nine hours a day exposing their brain to technology. Evolution is an advancement from moment to moment and what we are seeing is technology affecting our evolution.”

Small said this multi-tasking could cause problems as the tech-savvy generation, whom he calls “digital natives,” are always scanning for the next bit of new information which can create stress and even damage neural networks.

“There is also the big problem of neglecting human contact skills and losing the ability to read emotional expressions and body language,” he said.

“But you can take steps to address this. It means taking time to cut back on technology, like having a family dinner, to find a balance. It is important to understand how technology is affecting our lives and our brains and take control of it.”

•Gary Small is the director of the Memory & Aging Research Center at the Semel Institute for Neuroscience & Human Behavior and the Center on Aging at UCLA.

– original copy supplied by Reuters

Related posts:
Web Addiction 2.0
Is technology rewiring out brains?

6 responses to “The new tech-savvy social order

  1. Can I just make a really random suggestions. Your link colour really needs to change. IT hurts the eyes and immediately put me off reading your article.

    Just a thought.

  2. I fully agree. The neon yellow of visited links are like looking directly at the sun. I’ve been keen to change it. Does anyone know how to edit link colours for the cutline theme of wordpress? (without having to pay anything).

  3. The default Cutline links come out the same color as your username link in the comments above.

    I opened up the source of this page and noticed that you are applying span elements to each of your links and that the spans set the color to yellow.

    If you click the view HTML button in the post editor you will see what I mean. Remove those spans and you’re OK.

  4. Sorted! Thanks Nic and Al, things are looking much better around here already 🙂

    While I’m at it does anyone know how to get the Amatomu ranking badge to show up in the cutline wordpress theme (the one you’re looking at)? I’m close to the top 100 and thought I’d show off with a little ribbon 😉

  5. WeltIntormnen

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  6. Wow, that’s really flattering! Unfortunately I don’t plan on coming to Russia anytime soon… perhaps in the Summer time 😉

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