Tag Archives: advertising

Popular people and viral media

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GOING VIRAL: Popular people and viral media

I’VE just finished reading a thought-provoking book titled The Tipping Point (2000) by best-selling author Malcolm Gladwell, who is a well-respected journalist at The New Yorker. In his book Gladwell focuses on how ideas, products and messages reach a tipping point where they spread like viruses and enter­ into popular culture.

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Beauty is as beauty sells

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TED TALK: Richard Seymour on product beauty

“BEAUTY is in the eye of the beholder”, they say. To someone more cynical about love: beauty is in the eye of the beer holder. To the advertiser and product designer, beauty is in the limbic system of the beholder.

Beauty is intrinsically tied in with advertising and new technology. I was intrigued to recently discover that the marketing of motor vehicles is not so much about shapes but reflective surfaces. The recent motor show illustrated this well, with each car shimmering more than the next in the strategically placed lighting. This has the effect of making stationary objects come to life.

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Intelligent Advertising

ADVERTISING: A fine selection of intelligent adverts

THERE’S something very pleasing about an intelligent advert, whether it be a poster or a TV commercial. Most people consider adverts as invasive and mute them whenever they come on, while others are suckered into buying just about anything that’s thrown at them.

I often find myself completely oblivious to what an advert is trying to sell – rather focusing on what subtleties they have employed to appeal to people’s human desires. These are usually quite obvious – the major ones being sex, fame, beauty and prosperity.

My favourite ads are the ones that take the piss out of the blatant methods of advertising and offer us something tasteful and humorous. Those are the ones we remember and make you rush out to buy their product at a store near you. Strange … I have a sudden urge to drink Heineken …

Intelligent Advertising

Ad for Geeks. Very clever!

Ad for Geeks - very clever!

Pedigree - for strong dogs

Pedigree - for strong dogs

15km2 of rain forrest disappears every minute

WWF: 15km2 of rain forrest disappears every minute

Durex - XXL

Durex - XXL

Energiser

Energiser

Post-it - never forget a name again!

Post-it - never forget a name again!

A plumber with a sense of  humour

Plumber with a sense of humour

BIC - makes your face smoother than things that are really smooth

BIC - makes your face smoother than things that are really smooth

Heineken - may contain adult content

Heineken - may contain adult content

Tractors - getting old gits laid since 1912

Tractors - getting old gits laid since 1912

Heinz - keeping food sexy

Heinz - keeping food sexy

Volvo - For life

Volvo - For life

The power of viagra

The power of viagra

Wasn’t that great!? Big-ups to the minds behind these designs – whomever they may be. Such products deserve attention when advertised so creatively.

Related post: Photo Fun

A dollar for your ideas?

MONEY: Earn a sizeable bounty for your creative ideas

HAVE you ever experienced one of those moments when you, a friend, or a family-member comes up with some really good idea during conversation when someone says: “That’s brilliant! You really should patent that idea!” Most people have, yet while we may dwell in the flattery of such words, very few naturally-gifted think tanks ever get off their behinds and actually do something with such ‘million-dollar ideas’.

Idea!Of course the market for ideas is a competitive one; people are trying to sell ideas every day. It’s also not easy pitching unique ideas to different individuals and trying to get them to see your vision. If, on the other hand, you decide to implement a practical idea yourself, you may find that you lack motivation or the resources to do so.

Sometimes you just want to get an idea written down and put out there and hope to the powers that be that it somehow gets discovered and praised. But why not get paid for it too?

If you’re bursting with business ideas, but perhaps lacks the motivation to implement them yourself, there is the perfect platform for you.

Idea Bounty is a social think-tank that provides a secure channel for the worldwide creative community to offer solutions to creative briefs. A reward or bounty is offered for the idea that best answers the brief, and the contributor of the winning idea gets the cash.

Idea Bounty is a social think-tank that provides a secure channel for the worldwide creative community to offer solutions to creative briefs. A bounty is offered for the idea that best answers the brief, and the contributor of the winning idea gets the cash.

Idea Bounty is an online service that operates within the market for ideas. Businesses or clients sign up and submit a brief for something they want — such as ideas for an advert. Users or creatives are then invited to submit their ideas for that brief. A sizeable bounty is offered by the client beforehand and it is bestowed upon the person who submits the best idea. In other words, the best idea is chosen by, and sold to, the client or business.

The Idea Bounty website is now one year old with more than 7 500 registered creatives. Among the clients served so far are FNB, Castle­ Lager, BMW and Red Bull, with the biggest bounty to date being a whopping $10 000. Here’s a little more from the Idea Bounty team …

• What is Idea Bounty?
Well the simple answer is that for clients, Idea Bounty is the simplest way to hire thousands of creatives and only pay for the ideas you want. For creatives, it’s an amazing platform that allows you to pitch on various briefs. The bottom line: clients get the best ideas and creatives get paid for those ideas.

• How does this social think tank operate?
Idea Bounty is a social think tank that provides a secure channel for the world wide creative community to offer solutions to creative briefs. A reward or ‘bounty’ is offered for the idea that best answers the brief and the contributor of the winning idea gets the cash.

• What’s the catch?
There is none! We want to facilitate the exchange of ideas based on an open economy. The value of the reward will dictate the quality of the ideas competing for the bounty. Creatives: The idea belongs to you until you get paid. Clients: You only pay for what you like. You use it, you buy it.

• What’s in it for clients?
The traditional model for purchasing creative output (in the form of creative expertise, ideas and ultimately communication platforms) has dictated that the client (the person with the problem) pay based on how many people and hours have been used in creating the end product. So it’s rare that a budget allows more than two or three resources to be allocated to solving a brief.

cash!If you truly wanted to inject the energy and diverse thinking (ideas) of hundreds of hungry experts, the costs would grow exponentially as new individuals lend their expertise… enter Idea Bounty. Here you have access to all the ideas and brains behind your brief but you only have to pay for what you like.

• What’s in it for creatives?
Are you a ‘great ideas scribbled on the back of a napkin’ type of person, the type who keeps a notebook next to their bed so when they wake up they can jot down the most insanely inspired dream-time Ideas?

So you’re über creative and ideas pop into your head at a rate of knots, but why would you need Idea Bounty?

The world’s creative industries are competitive by nature and driven by accolades and rewards. Unfortunately these don’t always carry any financial benefit … enter Idea Bounty.

• What’s the deal between clients and creatives?
The ideas you submit will only be visible to you and the client so you don’t have to fret about anyone ‘borrowing’ your brilliant ideas. If your idea is used by one of our clients you will receive the cash reward (Bounty) on offer.

We will of course let everyone know whether their ideas have been rewarded, and in the case where the client would like you to continue working on the project we will gladly put you in touch with one another.

• The team behind Idea Bounty

“Idea Bounty was started by a guy who saw the light and a guy who was frantically waving a torch.”

“The Idea Bounty team boasts a collective 16 years experience in the worlds of traditional advertising and online marketing. Above-the-line, through-the-line, below-the-line… any bloody line – you name it we’ve done it.

In short – we know how to find creative solutions to business problems and ensure that finding these creative solutions is a smooth process. Idea Bounty is the social think tank that is going to inject some real inspiration into your business.”

There you have it – the perfect platform to get those creative juices flowing and perhaps earn a pretty penny in the process.

That’s www.ideabounty.com

g.O.d

ALTHOUGH the gaming market tends to ignore female gamers when it comes to ‘boys’ games, there are female gamers, such as those belonging to “girlz Of destruction” (g.O.d.), who are beating the boys hands-down.

This gaming group is a 7-member, international all-girls PC gaming clan hailing from seven different countries (Canada, China, New Zealand, Russia, Spain, Sweden, and the USA), who are widely regarded as the highest level professional female QUAKE 4 players.

g.O.d. are taking the gaming world by storm, showing that there are girls who like to slaughter mutant humanoids & cap the odd nazi just as much as any guy.

Girlz of destruction:

Gaming usually brings to mind anemic looking teenage boys hiding out in their parent’s basements for extended periods of time, while ogling busty heroines traversing the barren landscapes of World of Warcraft.

While this stereotype may have been accurate at one time, it no longer holds true, as more and more women are joining the gaming fraternity. According to the Entertainment Software Association, 38% of gamers nowadays are female, and what’s more, they spend up to 7.4 hours a week playing games.

Women’s interest in gaming is obviously growing, but we must ask ourselves then, why do marketers insist on compounding the stereotypical idea that if women do enjoy gaming then they must enjoy playing games relating to cooking, family, animals and strategic games?

One common way in which marketers often exclude the female market from popular shooting and racing games, is by representing female characters as being scantily clad, with under-developed hips and over-developed breasts, and by posting those same female forms on billboards, street lights and posters.

This kind of marketing is rather short-sighted as it ostracises a potentially huge market by not appealing to, or talking to women gamers.

Concentrated marketing to the male group, on the other hand, could stem from the fact that although more women are enjoying gaming, on the technical side it is still very much a male-dominated industry.

A survey commissioned by Sony Online Entertainment revealed that more than 60% of female students that enrolled in game design programs at The Art Institutes say they believe male dominance in the industry is a deterrent to women pursuing a career in gaming.

While many companies may be displaying a certain amount of arrogance towards the female market, it’s good to know that certain conglomerates, such as (believe it or not) Microsoft, are doing their best to encourage female gamers.

One initiative taken in this direction is evidenced by the ATI/AMD Cyber X Games: Windows XP Championships in Las Vegas, where Microsoft Windows XP are a title sponsor, and whose sponsorship has led to the creation of new categories for female gamers, such as the Windows XP Female Pro Gaming Quake 3 Competition, and the Windows XP Female Counter-Strike Team Event.

With incredible prize money as a little incentive, Microsoft is at least encouraging women in an area where they have previously been ignored.

rAge is South Africa’s largest interactive gaming and technology expo and is the ideal place to see female cyber athletes in action. To find out more about the South African gaming industry and trends, check out the gaming event of the year taking place in Johannesburg from the 3rd to the 5th of October at the Coca-Cola Dome in Northgate.

For more info visit: www.rageexpo.co.za

Sweden seems to be taking this whole thing rather seriously:
Girlz of Destruction get 24/7 training house in Sweden

Related posts: • All the rAge right now • Gaming…an Olympic sport?

Web statistics 101

WEB STATS: The difference between hits, page impressions, user sessions and unique visits

EVERYONE with a website or blog should be interested to know just how well they are doing in terms of generating online traffic. However, the value of website statistics lies in the interpretation of trends rather than concentration on precise figures.

While some site aggregators focus on ‘hits’ and ‘user sessions’, others offer insight into ‘unique visits’ and ‘page impressions’. Below is an attempt at distinguishing between these terms in order to better understand what the dots and lines on web statistics mean.

HITS:
The idea of measuring website traffic using hits is becoming rather old school due to its inaccuracy. Technically speaking a page hit is the term for any requested file, including each of a page’s images or graphics. It is the retrieval of any item, like a page or a graphic, from a web server. Any time a piece of data matches criteria you set, in a Google search for example, it’s recorded as a hit.

The problem with hits however is that when a visitor calls up a web page consisting of several graphics, each one is recorded as a hit plus one for the html page. For this reason, hits often aren’t a good indication of web traffic.

PAGE IMPRESSIONS/VIEWS:
While a hit is a single file request from a web-server, a page impression is a combination of one of more files sent to a user via that user’s request (such as a search). In other words, it is the viewing or downloading of a website in its entirety by one user.

In web advertising, the term ‘impression’ is often synonymous for ‘view’, and is usually what advertisers use to determine how and where to advertise online.

However, the accuracy of this data will depend upon whether or not the user’s PC is ‘caching‘ the files integral to that page, or whether the user clears the cache after each session. In other words, whether or not the page has to reload each time.

Page impressions therefore become meaningless on framed sites. If a framed page has a separate frame for the header, the top border and the main text area, for example, a visitor will create a total of four different page impressions rather than one.

page impressions

 

USER SESSIONS:
In tabulating more accurate statistics for website usage, user sessions are often used for counting the number of times a particular user visits the site. This is determined by the visitor’s IP address and thereby solves the problems of repeat visits to pages.

These are calculated by the presence of a user with a specific IP address who has not visited the site recently (typically, anytime within the past 30 minutes). For example, a user who visits a site at noon and then again at 3pm would be counted as two user sessions or visits.

UNIQUE VISITORS:
A related term for user sessions, a unique visitor refers to a person who visits a website more than once within a specified period of time.

Different from a hits or page views (measured by the number of files that are requested from a site) unique visitors are measured according to their unique IP addresses. These act like online fingerprints, and unique visitors are counted only once no matter how many times they visit the site.

One could think of unique visitors as your loyal readership or website users. Treat them well!

Hope this was helpful. Please add any additional insight or info you may have below.

Links:
Hits and impressions 
Site measurement FAQs