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“BEAUTY is in the eye of the beholder”, they say. To someone more cynical about love: beauty is in the eye of the beer holder. To the advertiser and product designer, beauty is in the limbic system of the beholder.
Beauty is intrinsically tied in with advertising and new technology. I was intrigued to recently discover that the marketing of motor vehicles is not so much about shapes but reflective surfaces. The recent motor show illustrated this well, with each car shimmering more than the next in the strategically placed lighting. This has the effect of making stationary objects come to life.
Posted in Gadgets & technology
Tagged advertising, Apple, beauty, Beauty is as beauty sells, blackberry, BMW, design, Product Beauty, Product Design, Richard Seymour, Seymour, Steve Jobs, TED
ADVERTISING: A fine selection of intelligent adverts
THERE’S something very pleasing about an intelligent advert, whether it be a poster or a TV commercial. Most people consider adverts as invasive and mute them whenever they come on, while others are suckered into buying just about anything that’s thrown at them.
I often find myself completely oblivious to what an advert is trying to sell – rather focusing on what subtleties they have employed to appeal to people’s human desires. These are usually quite obvious – the major ones being sex, fame, beauty and prosperity.
My favourite ads are the ones that take the piss out of the blatant methods of advertising and offer us something tasteful and humorous. Those are the ones we remember and make you rush out to buy their product at a store near you. Strange … I have a sudden urge to drink Heineken …
Ad for Geeks - very clever!
Pedigree - for strong dogs
WWF: 15km2 of rain forrest disappears every minute
Durex - XXL
Post-it - never forget a name again!
Plumber with a sense of humour
BIC - makes your face smoother than things that are really smooth
Heineken - may contain adult content
Tractors - getting old gits laid since 1912
Heinz - keeping food sexy
Volvo - For life
The power of viagra
Wasn’t that great!? Big-ups to the minds behind these designs – whomever they may be. Such products deserve attention when advertised so creatively.
Related post: Photo Fun
Posted in Just for fun
Tagged ads, advertising, beauty, BIC, clever advertising, designs, Durex, Energizer, fame, funny, Heineken, Heinz, humour, Intelligent Advertising, intelligent adverts, Pedigree, prosperity, sex, viagra, Volvo, WWF