Tag Archives: bloggers

Creative Blogging: Better content, more fun

CREATIVE BLOGGING: Better content, more fun

BLOGGING is a creative process by nature, but many bloggers tend to stick to formulas. Content that isn’t fresh and doesn’t look and feel inspired, tends to drag the audience on. This is not good for your blog as this method of blogging is the most definitive way of preventing your blog from growing and evolving. Like SEO, content creativity is critical to content quality and accessibility.

Creative BloggingThe blogging market is partly responsible for the tendency to treat a blog like a day job – going through routine processes. Creative blogging, which was the original basis of blogging, has become somewhat “industrial”, and the result has been a large number of blogs doing the same things simply because they’re the norm. The creative impetus is reduced, and that hasn’t done much for the blogs either – inflicting lower standards.

This very bad habit has done nothing for bloggers generally, and has taken a lot of the fun out of blogging. In marketing and advertising, “product identity” is critical, and the very samey content and presentation of blogs is arguably marketing suicide.

Creative blogging is really the only antidote to this situation. Good content is the core business model of successful blogging, and creativity is its main driver. It is also the major asset of blogs – the ability to develop new materials and new approaches. This is an extremely flexible medium and allows a lot of experimentation – synergistic with the creative process.

Blogs really are the most effective method of expression for a range of content that couldn’t possibly be done by mainstream media. The creative options are almost limitless and form a major part of the value of blogs as a media genre.

Creative options in blogging

The creative options are quite literally limitless. Subject, content and presentation can be developed and evolved into a unique product. These are also extremely valuable to blogs as both intellectual and commercial property. Some creative blog materials have become true classics and have formed part of the global culture.

Creative product can also fund the development of blogs and blog operators. This is one element of the creative process that can produce excellent results across a range of operations, and also pay for new media assets.

The creative options include:

  • Media content: Unique content is particularly valuable – even salable.
  • Opinions: The original basis of blogging. Opinions (particularly expert opinions) are major products and sources for media information.
  • Graphics: Graphic content on blogs are the most likely to go viral. This material translates into everything from T shirts to merchandising.
  • Journalistic content: Blogs are making major inroads into mainstream news media, and this content is becoming useful commercial property.

There is plenty of scope for creativity in blogging. This is “best practice” for blogging and is also the commercial basis of blogging. Your creativity is your greatest asset as a blogger. Develop your ideas and your blog will evolve with them.

Scooping up the blogosphere

MYSCOOP: South Africa’s new blog aggregator with promise

WHEN the blog was born it was met with mild curiosity in the online world. Suddenly every web user had the means to voice their opinion and views and, in effect, have their very own website. Needless to say, the idea caught on, and there are now thousands of bloggers fighting for popularity and page rank on an ever growing blogosphere.

What was needed was an effective method of categorising the huge influx of blogs and creating order out of chaos. The result was the development of blog aggregators — websites that could track certain blogs and make them more accessible to readers.

These have become the height of entrepreneurial endeavour online, as well as some of the most popular stops for web browsers and bloggers alike. In South Africa we had the emergence of Amatomu — a South African blog aggregator started by the keen minds of the Mail & Guardian online. Amatomu fell in and out of use before officially becoming null and void toward the end of last year. The creators stated that the site had become too much to handle and are currently trying to sell the website.

Then we saw the birth of Afrigator — a uniquely African aggregator founded by a man named Justin Hartman. Afrigator has shown great promise and has spawned several digital offspring, such as Gatorpeeps and Adgator — a micro-blogging service and a South African advertising service respectively. Afrigator has proved to be extremely popular — winning a bronze award in the Publishing Integrated Campaign category at the second annual Bookmarks awards ceremony in November last year.

But with the untimely death of Amatomu there was a large, online shoe to be filled by a new, uniquely South African blog aggregator. Thus came about the emergence of my­Scoop — the latest blog aggregator to take to the rough waters that is the blogosphere.

myScoop logo

What is myScoop?
myScoop is the latest addition to the SA blog aggregator family and also operates as a social bookmarking tool. Created by 25 year old South African web entrepreneur, Nicholas Duncan, myScoop is showing great promise within the blogging arena.

“I use a lot of social bookmarking sites and noticed that South Africa is lacking in this department,” says Nick Duncan. “It was never meant to be a blog aggregation tool at all, but, when I noticed the downfall of Amatomu, I decided to give it a bash and out popped [myscoop.co.za]”

myScoop is also a great example of how the multitude of social networking websites available today are starting to integrate and merge. myScoop specifically makes use of Google, Facebook, Twitter, Yahoo, OpenID and Blogger accounts — all of which can be used to join or sign into the site.

Nick Duncan is constantly improving myScoop and recently created a badge and ranking system. The site now has the ability to keep track of blog hits, as well as provide information as to what specific pages users are accessing on your blog.

The ranking system keeps track of what blogs are the most popular and which posts receive the most traffic within a day or a month. There is also a dedicated stats section that shows users how many hits their sites had on different dates.

“Right now we offer “live stats” (which is still a bit buggy, but all problems will be ironed out in due time). Once sponsorship is found for hosting, I will be able to develop greater tools for myScoop,” explains Duncan.

myScoop features:

  • Blog profile: Each blog entered has a profile displaying its latest posts.
  • Blog aggregator: myScoop has a blog aggregator that allows you to create a profile and add your blog.
  • Topic stats: There is a very easy-to-understand stats page for each article that shows users the daily clicks for the topic.
  • Community: The overall vibe of myScoop is informative and friendly, which is what all social media platforms strive for.
  • MyPage: Each member on myScoop gets a myPage area where they can follow others blogs and keep up-to-date with what is happening in their areas of interest.
  • Social bookmarking: It has a very easy-to-use social bookmarking platform that categorises and rank submissions according to the number of unique clicks each topic gets.

Unique features and future developments?
The development and functionality of blog aggregators rely heavily on user feedback, which is something that myScoop both encourages and is doing a great job of — by implementing ideas and suggestions offered by its users.

“I would like to make myScoop more community-driven … user input is absolutely vital in any website and I would like to let the actual users steer the ship as to where they want myScoop to go,” says Duncan.

In terms of future developments, Nick Duncan is constantly creating and implementing new features and aims to create a unique user experience: “The ultimate goal is to create something “unique” in a sense; it’s no good having two or three of the same websites floating around … I’d also like to create a platform where users are able to develop their own programs by pulling information off the server. [However] this can only be possible once stable hosting is found,” explains Duncan.

myScoop challenges
A major challenge concerning South African blog aggregators is becoming overwhelmed with online traffic and maintaining connectivity speeds. This is largely what led to Amatomu’s early retirement. Tied in with these issues is local bandwidth — specifically the costs of bandwidth and the lack of it in SA.

“There are a number of factors that hamper the snow-balling effect we all would like to see when it comes to our new startups, such as advertising, hosting and bandwidth costs, says Duncan. These all can limit potential growth, but I feel that, as a young web entrepreneur, staying positive and keeping the momentum, while keeping your ear to the ground and listening to your users, can ultimately lead to your success.”

I personally foresee great things ahead for myScoop and would encourage all South African bloggers join in on the debate and follow its development. myScoop is also a great example of a good South African online service and Nicholas Duncan is one of the most reliable and decisive web entrepreneurs I have come across on the Internet.

About Nick Duncan:
I started playing with PHP about three years ago, but have been into HTML since I was about 12 years of age. I am engaged to a beautiful woman and recently experienced the birth of my boy, Logan. (This of course hampers development time, but is absolutely worth it)! I have two good-as-gold step kids aged five and eight that keep me on my toes. I welcome all feedback regarding the myScoop project, which can be directed at nick@myscoop.co.za. You can also follow @Nicholas_Duncan on Twitter.

Related article: A Beginner’s Guide to Blogging