TED TALK: Richard Seymour on product beauty
“BEAUTY is in the eye of the beholder”, they say. To someone more cynical about love: beauty is in the eye of the beer holder. To the advertiser and product designer, beauty is in the limbic system of the beholder.
Beauty is intrinsically tied in with advertising and new technology. I was intrigued to recently discover that the marketing of motor vehicles is not so much about shapes but reflective surfaces. The recent motor show illustrated this well, with each car shimmering more than the next in the strategically placed lighting. This has the effect of making stationary objects come to life.