Tag Archives: content

Creative Blogging: Better content, more fun

CREATIVE BLOGGING: Better content, more fun

BLOGGING is a creative process by nature, but many bloggers tend to stick to formulas. Content that isn’t fresh and doesn’t look and feel inspired, tends to drag the audience on. This is not good for your blog as this method of blogging is the most definitive way of preventing your blog from growing and evolving. Like SEO, content creativity is critical to content quality and accessibility.

Creative BloggingThe blogging market is partly responsible for the tendency to treat a blog like a day job – going through routine processes. Creative blogging, which was the original basis of blogging, has become somewhat “industrial”, and the result has been a large number of blogs doing the same things simply because they’re the norm. The creative impetus is reduced, and that hasn’t done much for the blogs either – inflicting lower standards.

This very bad habit has done nothing for bloggers generally, and has taken a lot of the fun out of blogging. In marketing and advertising, “product identity” is critical, and the very samey content and presentation of blogs is arguably marketing suicide.

Creative blogging is really the only antidote to this situation. Good content is the core business model of successful blogging, and creativity is its main driver. It is also the major asset of blogs – the ability to develop new materials and new approaches. This is an extremely flexible medium and allows a lot of experimentation – synergistic with the creative process.

Blogs really are the most effective method of expression for a range of content that couldn’t possibly be done by mainstream media. The creative options are almost limitless and form a major part of the value of blogs as a media genre.

Creative options in blogging

The creative options are quite literally limitless. Subject, content and presentation can be developed and evolved into a unique product. These are also extremely valuable to blogs as both intellectual and commercial property. Some creative blog materials have become true classics and have formed part of the global culture.

Creative product can also fund the development of blogs and blog operators. This is one element of the creative process that can produce excellent results across a range of operations, and also pay for new media assets.

The creative options include:

  • Media content: Unique content is particularly valuable – even salable.
  • Opinions: The original basis of blogging. Opinions (particularly expert opinions) are major products and sources for media information.
  • Graphics: Graphic content on blogs are the most likely to go viral. This material translates into everything from T shirts to merchandising.
  • Journalistic content: Blogs are making major inroads into mainstream news media, and this content is becoming useful commercial property.

There is plenty of scope for creativity in blogging. This is “best practice” for blogging and is also the commercial basis of blogging. Your creativity is your greatest asset as a blogger. Develop your ideas and your blog will evolve with them.

Would you get with GetMo?

GetMo South Africa — SA’s newly formed multimedia platform, is being dubbed as the country’s first all-in-one online digital entertainment service.

A nationwide live music launch tour (to promote GetMo) was held in August, and saw leading South African artists perform 34 free shows at schools, universities and venues in seven cities across the country.

According to company director, Jehan Mackay, “GetMo offers South Africa a wide range of entertainment including music, movies, mobile content and more. The service is available to both mobile and PC users, making it South Africa’s first multi-platform all-in-one digital entertainment service.”

Getmo logo

There is no doubt that the digital entertainment landscape is changing fast, as are users of mobile and PC products. What GetMo aims to accomplish, according to Mackay, is to give South African’s fast and reliable access to value-for-money digital entertainment anywhere at anytime.

In addition to music and movies, GetMo offers consumers online access to ringtones, graphics, video clips, music videos, games and more, all from the same online service, says Klaus Renkl, GetMo Country Manager for SA.

Yet how good is this service in comparison to existing ones? Although there may not be many others that are uniquely South African and offer as much, who gets to decide who SA’s top artists are? I’m a big appreciator of local content, yet truthfully GetMo just didn’t seem to offer much that excited me.

*The following is from a Q+A with the peeps behind GetMo

CONTENT & QUALITY:
The content available on getmo.com is aggregated from the major music labels, as well other major or independent entertainment content owners and game developers. GetMo claims to be able to support all content types and encourages independent filmmakers, designers, creators and the like to make their content available.

The developers aim to set the highest quality standards, especially when it comes to mobile content. According to Mackay, “we demand the highest technical complexity to ensure that each content item works on each mobile handset”.

PRICING:
Whereas most other digital entertainment services offer a pay-as-you-use model, GetMo includes a unique all-you-can-eat service, which allows customers limitless amounts of entertainment on any device they choose for a constant monthly fee.

Consumers can either look out for various GetMo Club Card options (available free of charge and bundled with other products), purchase items directly via credit card on an item-by-item basis, or purchase GetMo Club Cards which allows unlimited access to content for one or more months.

UNIQUENESS:
What is rather appealing about the GetMo product site is that it offers pre-listening sessions, previews, movie trailers, descriptions and other metadata around the items available. This really helps make informed choices and helps ensure that consumers get exactly what they want.

Perhaps the most unique aspect of GetMo is its use of peer-to-peer distribution technologies, which allows users to share files between each other legally. According to Mackay:

“Our legal P2P (peer-to-peer) technology also allows us to use the individual hard drives of PC owners to help distribute large files more effectively (known as the bittorrent principle). This advanced technology has often been misused for illegal file sharing. However, we have designed and approved a platform that enables a legal service without losing any of the benefits.”

If you have ever heard of a nifty file-sharing program called Bearshare, GetMo uses pretty much the same principle. One is able to choose what files on their PC to share across the internet and is able to download zillions of files from others. It used to be entirely illegal and several existing loopholes allow it to remain so. How GetMo manages (or will mange) to keep it all kosher is something I’m waiting to see.

GRIPES:
I’ve been in possession of a Zen Vision mp4 player for about two weeks now. It comes with an introduction CD which includes a Britney Spears music video and some idea on what the games (which are considered as “mobile”) are like, but has no software. One needs to visit their site to download the required software (i.e. the GetMo media suite), which is a 47 meg download required if one wants to share media files with others across an internet network.

To be honest I haven’t felt the urge to use my GetMo media suite or download anything off the website. I am quite keen to get a few movies though. Unfortunately all the videos available so far are cheap Bollywood productions, which is possibly due to the fact that GetMo South Africa is owned by Arvato Middle East Sales (AMES). I’m not much of a fan of Bollywood.

Otherwise if music videos, ‘mobile’ games, wallpapers and ringtones are what you want, there is quite a good collection of those. I’ve been quite content with using my Zen vision as an mp3 player, flash stick and alarm clock (no software required! It’s all a matter of copy and paste).

I’ve also tried converting my favorite shows and movies into mp4 files to see how those tickle my fancy on the tiny screen without too much success. One can download trial versions of several mp4 converters, but these either only convert the first few minutes of a video file or bomb out after a couple of weeks. The full versions of such converters go for between $25 – $30.

Does anyone know of a free, full-version mp4 converter available for download?? Otherwise I guess it’s back to illegal file-sharing!

For more information visit www.getmo.com

PS: if your in the market for an mp4 player, and have some cash to spend, go for the ipod nano – you won’t regret it!