Tag Archives: eMarketing

Kickstarter: Coffee Joulies and other ideas

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KICKSTARTER: Obtaining funding via social media

DO you ever get tired of being served coffee that is too piping hot to drink? Or leaving a cup of Joe to cool only to find that it’s gone Luke warm by the time you drink it? Well, soon unsatisfactory coffee drinking will be a thing of the past with the release of Coffee Joulies on the American market this week.

The idea of creating stainless steel heat-retaining coffee beans that keep your hot beverage at the right temperature for longer was brewed up by two young design engineers both named Dave. Like many budding entrepreneurs, Dave and Dave needed a way to fund the manufacturing of their product and turned to the Internet and social­ media to achieve this.

Kickstarter.comIdea light bulb is one of many websites that allows people to post ideas freely and appeal to the online public to pledge small amounts of money towards their project. Creatives are given a set amount of time to raise the funds they need and offer certain rewards to people, depending on the amounts they pledge.

The Coffee Joulies project, for example, was looking for $9 500 (roughly R66 500) to fund the manufacturing and distribution of their product. Amounts that could be pledged ranged from $40 to $500 or more. Returns on investment included being sent free samples of the product once made, getting a unique Joulies mug with “I backed Joulies on Kickstarter” printed on it, or even being sent a Coffee Shop Pack for entrepreneurs who want to sell Joulies themselves.

The Coffee Joulies example is one of many that illustrates the power of the web and social media to kick-start business ideas into existence. The two-man team managed to raise $306 944 (about R2 148 000) and has over 4 800 backers. Project creators also keep 100% ownership and control over their work.

Kickstarter homepage

Kickstarter.com is one of many websites that allows people to post business ideas freely online and appeal to the online public to pledge small amounts of money towards their project

Kickstarter.com is one of many websites that allows people to post business ideas freely online and appeal to the online public to pledge small amounts of money towards their project (image: http://www.kickstarter.com).

The only criterion for Kickstarters is that projects must reach their funding goal before time runs out or no money changes hands. This is done to protect all parties involved. Creators aren’t expected to develop their project without necessary funds, and it allows anyone to test concepts without risk.

Other successful projects include documentary film ideas, iPhone add-ons or accessories, a magnetic vertical garden kit and video game development. Many of these have far exceeded the amounts needed and are over 100% funded. Pledging continues until their initial time frames end. I was also pleased to see a few South African projects on Kickstarter that have surpassed their funding goals.

The creative market for ideas

Websites such as Kickstarter bring to mind other online platforms that also operate within the creative market for ideas. Idea Bounty is one example whereby large corporates post a brief for something they want — such as ideas­ for an advert. Users or creatives are then invited to submit their ideas for that brief. A sizeable bounty is offered­ by the client beforehand which is bestowed upon the person who submits the best idea.

While platforms such Idea Bounty sound all good and dandy, it just goes to show the value of a good, creative idea. This particular website has been known to offer bounties as high as $10 000 (about R70 000), but it’s a no- brainer that the returns on implementing such ideas most likely far exceed what was paid for them.

This comparison makes one feel far more approving of entrepreneurial, self-starting marketing platforms such as Kickstarter. The look and feel and user-friendliness of the website also make it that much more inviting. But you don’t have to take my word for it. If you have a great idea or want to launch a book or make a film and need funding, Kickstarter would be a very good place to start.

What’s in a blogroll?

blogrollWell I’ll tell you what’s in mine …

IT’S that time of year once again to do my bit to promote some of the other great blogs out there. These are essentially the ones in my blogroll, which you should be familiar with by now, but for any new-comers (welcome) these are what you may be missing out on:

Gottaquirk operates in the realm if eMarketing and is an online child of Quirk – Africa’s largest eMarketing agency. Published upon their great wooden desk design are posts relating to everything from online reputation management and SEM to web development.

• Justin Hartman is one of SA’s great and fearless online leaders. He is the MD and co-founder of Afrigator – Africa’s largest social media aggregator, which spawned several Gator offspring, such as Adgator and Gatorpeeps. Justin has a knack at explaining complex online strategies to entrepreneurial and eager young minds in easily-absorbable ways. He often shares his well-illustrated presentations on his blog.

I’m confident that 2oceansvibe needs no introduction. Winner of the 2009 SA Blog Awards, 20ceansvive has reached the top of the charts on SA’s blog aggregators, and deservedly so too. It’s updated several times a day with sexy photos, videos and really entertaining pieces. It’s creator is local celeb and all-round nice guy Seth Rotherham, who lives by his motto, “Work is a sideline, live the holiday”. You may want to increase your cap before visiting Seth’s site as you’re likely to spend a few hours perusing his content.

• SA Rocks. There’s no doubt about that. How great to create a blog about all the positively South African people, places and events that make South Africa rock. Nic Haralambos has done just that by punting positive action on his blog SA Rocks, which will always leave you feeling proud to be associated with SA.

• Shaun Oakes is quite a character. One can never be sure where he is or what he’s going to blog about next, but with his cheeky and sarcastic sense of humour, he can make anything sound entertaining. He is an inspiring novelist who has conjured up convincing characters such as The Girlfriend and Some Other Guy. A little grotesk at times, shaunoakes.com is not recommended for sensitive viewers or alien life-forms.

Cape Town is home to the most popular bloggers in SA and Cape Town happenings is often what’s hot in the blogosphere. Cape Town Alive brings you all the events going on in the mother city in a witty, entertaining way. It is also the domain of one of my favouritly-humoured blog writers Kyle Stroebel (a.k.a. stroob).

The Art of Manliness offers something completely different on the blogosphere a blog dedicated to uncovering the lost art of being a man. It may sound a little silly at first, but the husband and wife team behind this tasteful creation have done a fantastic job. They delve deep into the history of manliness and research the lives of great men to offer articles on helping men be better husbands, better fathers, and better men.

The Art of non-conformity is my best find on the blogosphere to date. Its founder is Chris Guillebeau – role-model to the world. Chris has travelled the globe, done volunteer work, published books and is on a mission to help people live unconventional lives, make their own choices, and change the world. Chris’ selfless, bi-weekly blog chronicles his writing on how to change the world by achieving significant, personal goals in the field of work, life and travel all while helping others at the same time.

If you’re a whizz in the kitchen and are keen on learning some new recipes, you need look no further than Cookbook.co.za. It is by far the best cooking blog I’ve come across that is extensive, user-friendly and 100% free. It has recipes for baked goods, chicken treats, Chinese cuisine, yummy desserts, drinks hot & cold, fish, meat dishes, pasta, salads, sauces and soups.

Web AddiCT(s) offers a daily dose of tech – more specifically posts on web and cellphone applications. Quite technical by nature, don’t feel bad if a lot of the content offered here goes over your head – you’re bound to find something to pique your interest. The site recently underwent a re-design and is looking pretty sweet.

  • The above are some of the top blogs (and bloggers) in the South African blogosphere according to our great aggregators.

A dollar for your ideas?

MONEY: Earn a sizeable bounty for your creative ideas

HAVE you ever experienced one of those moments when you, a friend, or a family-member comes up with some really good idea during conversation when someone says: “That’s brilliant! You really should patent that idea!” Most people have, yet while we may dwell in the flattery of such words, very few naturally-gifted think tanks ever get off their behinds and actually do something with such ‘million-dollar ideas’.

Idea!Of course the market for ideas is a competitive one; people are trying to sell ideas every day. It’s also not easy pitching unique ideas to different individuals and trying to get them to see your vision. If, on the other hand, you decide to implement a practical idea yourself, you may find that you lack motivation or the resources to do so.

Sometimes you just want to get an idea written down and put out there and hope to the powers that be that it somehow gets discovered and praised. But why not get paid for it too?

If you’re bursting with business ideas, but perhaps lacks the motivation to implement them yourself, there is the perfect platform for you.

Idea Bounty is a social think-tank that provides a secure channel for the worldwide creative community to offer solutions to creative briefs. A reward or bounty is offered for the idea that best answers the brief, and the contributor of the winning idea gets the cash.

Idea Bounty is a social think-tank that provides a secure channel for the worldwide creative community to offer solutions to creative briefs. A bounty is offered for the idea that best answers the brief, and the contributor of the winning idea gets the cash.

Idea Bounty is an online service that operates within the market for ideas. Businesses or clients sign up and submit a brief for something they want — such as ideas for an advert. Users or creatives are then invited to submit their ideas for that brief. A sizeable bounty is offered by the client beforehand and it is bestowed upon the person who submits the best idea. In other words, the best idea is chosen by, and sold to, the client or business.

The Idea Bounty website is now one year old with more than 7 500 registered creatives. Among the clients served so far are FNB, Castle­ Lager, BMW and Red Bull, with the biggest bounty to date being a whopping $10 000. Here’s a little more from the Idea Bounty team …

• What is Idea Bounty?
Well the simple answer is that for clients, Idea Bounty is the simplest way to hire thousands of creatives and only pay for the ideas you want. For creatives, it’s an amazing platform that allows you to pitch on various briefs. The bottom line: clients get the best ideas and creatives get paid for those ideas.

• How does this social think tank operate?
Idea Bounty is a social think tank that provides a secure channel for the world wide creative community to offer solutions to creative briefs. A reward or ‘bounty’ is offered for the idea that best answers the brief and the contributor of the winning idea gets the cash.

• What’s the catch?
There is none! We want to facilitate the exchange of ideas based on an open economy. The value of the reward will dictate the quality of the ideas competing for the bounty. Creatives: The idea belongs to you until you get paid. Clients: You only pay for what you like. You use it, you buy it.

• What’s in it for clients?
The traditional model for purchasing creative output (in the form of creative expertise, ideas and ultimately communication platforms) has dictated that the client (the person with the problem) pay based on how many people and hours have been used in creating the end product. So it’s rare that a budget allows more than two or three resources to be allocated to solving a brief.

cash!If you truly wanted to inject the energy and diverse thinking (ideas) of hundreds of hungry experts, the costs would grow exponentially as new individuals lend their expertise… enter Idea Bounty. Here you have access to all the ideas and brains behind your brief but you only have to pay for what you like.

• What’s in it for creatives?
Are you a ‘great ideas scribbled on the back of a napkin’ type of person, the type who keeps a notebook next to their bed so when they wake up they can jot down the most insanely inspired dream-time Ideas?

So you’re über creative and ideas pop into your head at a rate of knots, but why would you need Idea Bounty?

The world’s creative industries are competitive by nature and driven by accolades and rewards. Unfortunately these don’t always carry any financial benefit … enter Idea Bounty.

• What’s the deal between clients and creatives?
The ideas you submit will only be visible to you and the client so you don’t have to fret about anyone ‘borrowing’ your brilliant ideas. If your idea is used by one of our clients you will receive the cash reward (Bounty) on offer.

We will of course let everyone know whether their ideas have been rewarded, and in the case where the client would like you to continue working on the project we will gladly put you in touch with one another.

• The team behind Idea Bounty

“Idea Bounty was started by a guy who saw the light and a guy who was frantically waving a torch.”

“The Idea Bounty team boasts a collective 16 years experience in the worlds of traditional advertising and online marketing. Above-the-line, through-the-line, below-the-line… any bloody line – you name it we’ve done it.

In short – we know how to find creative solutions to business problems and ensure that finding these creative solutions is a smooth process. Idea Bounty is the social think tank that is going to inject some real inspiration into your business.”

There you have it – the perfect platform to get those creative juices flowing and perhaps earn a pretty penny in the process.

That’s www.ideabounty.com