Tag Archives: mweb

Social networking in South Africa

WEB SURVEY: MWEB’s Friendship 2.0 survey revealed social networking as the new way to “talk over the garden fence”

ON average, adult social networkers in South Africa are in their 30’s, employed full-time, and describe themselves as sociable and outgoing. This is according to findings in new research commissioned by MWEB. The Friendship 2.0 survey was conducted towards the end of last year among local web users aged 16 years and older, busting the myth that social networking is only done by youngsters. It demonstrates how social networking has gone mainstream.

Findings
Facebook remains the dominant social networking platform with a massive 82% using the service. Behind Facebook comes YouTube (32%), then MXit (29%) and Twitter 28%. The majority of people are using these services to communicate real life activities such as sharing personal news, gossiping and making arrangements to meet socially.

Social networking is changing the format of personal networks dramatically. Many people are now making friends and meeting potential partners online. The impact of social networking is also expanding personal networks with the average user claiming to have around 158 friends they regularly interact with.

“Social networks have really become the garden fence of the 21st century, and are used for very much the same purposes as community meeting places. We are at the end of the early adoption phase, which was dominated by young people, and social networking is now a mainstream activity enjoyed and used by all age groups, particularly those in their thirties.” – Carolyn Holgate, General Manager of MWEB Connect

Users in South Africa
The survey revealed that the average age of Facebook users in South Africa is 33; MySpace is 32; Twitter and YouTube come in at 31; and the youngest in the survey is MXit with an average age of 27. These findings dispel perceptions that social networking is for teenagers only.

Multiple presences
Many online South Africans are also taking up multiple presences using a combination of Facebook, Twitter and MXit accounts. To facilitate integration between these multiple platforms, these users link their various accounts to each other enabling visitors to their Facebook pages to view their Twitter updates and click through to their MySpace profile.

On certain social platforms it’s more a matter of viewing than doing. For example, 75% of MySpace users are only ‘viewers’, moving from one profile to the next. Similarly, 72% of Twitter users are ‘lurkers’, reading what others post. This may be because Twitter is still relatively ‘new’ and users do not have the option of accepting people who would like to follow them. Users could also be more concerned about what their followers may think of their comments.

Facebook and LinkedIn are the most balanced, with 60% of their users classed as “viewers”, who just view other people’s pages, and 40% actively posting their own information regularly.

Facebook Chat
The addition of Facebook’s chat facility/instant messenger tool has seen 56% of South African Facebook users ‘chatting’ to their friends on the site. “When we looked at who they are chatting to, friends and family were tops. Clients, partners and suppliers were the lowest, possibly because most Facebook users prefer not to befriend people they deal with professionally.”

Internet connectivity
The way South African’s are accessing the Internet revealed that ADSL is the connection of choice. “Some 48% of the participants are connecting via ADSL, followed very closely by 3G/HSDPA at 42%, and 35% via their cell phones using 3G,” added Holgate.

Online personality types
The survey results categorised respondents into five different online personality types. These personality types, vary from those who are reluctant to use the Internet and do not have an understanding of what can be done online, through to users who are comfortable using the Internet and indulge in potentially “edgy” behaviour, such as using a pseudonym online or using the Internet to find out what a past partner is doing.

Additional interesting findings include:

  • The research revealed that 74% of South Africans going online do so specifically to visit social networking platforms.
  • 16% of Facebook users in the survey are on Facebook all day, an additional 58% visit the site once a day or more. This means 74% are accessing Facebook at least once a day.
  • The computer desktop remains the most popular way to access Facebook (55%), but 35% are using a combination of their cellphone and computer.
  • 62% of Facebook users are updating their status, and 61% are uploading videos or photographs, and searching for someone on the site.
  • 16% of participants are using social platforms to promote their business.
  • 94% of the participants are using the Internet to access their email followed by 81% using the Internet for work related activities.
  • Social networking (74%) rated six on the list of online activities after reading the news (76%), searching for information (76%) and online banking (75%).
  • 50% of Facebook users classified themselves as English, 58% are male and 25% have parents on the social platforms.
  • 25% of the survey participants have met more friends online than they have in real life.
  • 24% have gone on a face-to-face date with someone they have met online.
  • 36% have used a pseudonym online.
  • 36% have used the Internet to find out what a past partner is doing.
  • 37% believe they spend too much time online and need to cut back.
  • 49% feel vulnerable to abuse by sharing their personal details online.
  • And 21% have experienced a breach of their privacy on the Internet.

TNS Research Surveys conducted the survey with a selection of participants of varying demographics to identify which social networking platforms are popular among South Africans and to probe what they are doing on the various sites. 401 people from TNS Research Surveys’ online panel were interviewed. All respondents were aged 16 years or older and the data is representative of the South African online population in terms of age, race and gender. The data was weighted to bring age/race/gender into line with AMPS figures.

For more information about this survey, indicative profiles of the five online personality types identified during this survey, and to see how you compare to the average South African using social networking platforms, visit: http://www.mweb.co.za/services/friendship/

– issued on behalf of MWEB

Related post: Web addiciton 2.0

Online shopping tips for the festive season

IF you’re tired of mad dashes to the shops for that last forgotten item, manic searches for parking, tussles with strangers over the last turkey, and queues longer than the Nile, then shopping online is the way to overcome your festive season shopping nightmare.

Online shopping is fast and convenient, making it incredibly easy to shop around for a better deal. You can find almost anything online, from groceries to discounted flight tickets, and best of all, Internet shops are open 24 hours a day, seven days a week.

Here are a few tips from Mweb to ensure that your online shopping experience is safe and hassle-free this festive season:

Secure your computer
Your computer should have anti-virus, anti-spyware and firewall software installed. Security software must be updated regularly to provide protection against the latest threats. A good Internet security package is vital, but can be expensive.

Mweb subscribers can download Mweb Total Protection from McAfee online for free. This is a state-of-the-art package specifically designed to protect your computer against malicious software and hackers, and will automatically remind you to perform any updates.

Software such as this will also give you warnings when the site you’re working with may be insecure.

Check if the site is safe
When buying online, look for signs that the website is secure before entering your personal and financial information. This is indicated by a closed padlock on the browser’s status bar or by an “s” at the end of http (e.g., https://www.onlineshop/bargains.com).

Shopping @ homeOnly buy from trusted merchants
Only shop at companies that you have heard of or that have been recommended by a trusted source. If you have not heard of the company before, but are keen on its merchandise, why not look for its contact details and give its people a call.

Know what you are paying for
Always read the seller’s descriptions carefully and note that name-brand items at greatly reduced prices could be counterfeit. Ask for proof of authenticity if necessary as you can’t scrutinise items like you would if you were in a store when shopping online.

Online Payments
Online payments are usually made with a credit card. When given a choice, rather use a credit card instead of a debit card because credit card companies such as Visa and MasterCard protect you against unauthorised purchases.

Remember to keep your passwords safe and don’t save them on your computer, even as a separate file, just as you wouldn’t keep your credit card’s PIN number in your wallet.

Log off from your web browser after shopping
When you’ve finished shopping online, log off from the website and close your web browser. This will end your session safely, and will keep your personal information protected. Also, be wary of entering personal financial information at an Internet café or public access spot.

The cyber-world is not that different from the real world and similar rules apply. Trust your instincts and be street-wise. Happy shopping, and may you receive many happy feelings this festive season 🙂

A great place to start a safe and secure shopping experience online is Take2

Related post: Your online shopping guide  The Simple Life (online)

The Simple Life (online)

*View this post in HD*

TECHNOLOGY is often blamed for complicating our lives instead of simplifying them. But there are ways to harness the power of technology to achieve your dream of an ordered, less chaotic life. Natalie Thayer, GM of MWEB, offers some advice on how to get the balance right:

  • Go grocery shopping onlineyummy
    Instead of wandering the supermarket aisles, have food, wine and other household goods delivered to your doorstep. Many retailers including Woolworths and Pick ‘n Pay, have online shopping facilities which can save you money, petrol and travel time.
  • Skype logoMake phone calls over the Internet
    Internet phone services, like MTalk Webcall, allow you to make national, international and cell phone calls very cheaply – and sometimes for free. An ideal alternative to a traditional landline, Webcall is easy to use and you only need a broadband Internet connection.

Transfer money, pay bills and bank onlineonline banking
If you haven’t already, set yourself up with Internet banking. You can move money from one account to another, do direct deposits and pay your accounts online so you don’t have to go into a store or stand in bank queues longer than the Nile to settle your accounts.

  • Use the Internet for school projects and homework
    Instead of a shelf full of outdated encyclopaedias, get your kids to use the Internet for school project research and even exam revision. It will save you money and trips to the library. A useful site for students is sparknotes.com

Upgrade your Internet connection
If you are still using a painfully slow dial-up connection, save yourself time and frustration by upgrading to a broadband connection like ADSL. Faster connection speeds and a fixed monthly fee will let you rediscover the joys of the Internet. You’ll also avoid tying up your phone line for hours at a time.

“The Internet is not only a source of information but also a great way to get your daily tasks done, saving you time and petrol money. The careful use of technology can help simplify life – you just need to choose the technology you really need to achieve your goals.”
— Natalie Thayer, GM of MWEB

— issued on behalf of MWEB

Related post: Online shopping tips Your online shopping guide

Search for SA’s Gadget Genie

In celebration of the launch of mobile voice, MWEB is on the look out for South Africa’s first-ever Gadget Genie.

THE Gadget Genie campaign is an effort to demystify technology in a fun and funky way and aims to show consumers how they could enjoy the benefits of web 2.0 and the latest cellular gadgets.

During the course of the campaign MWEB representatives will hit the streets of SA to interview ordinary citizens about their greatest technology woes.

So If you know your Wi-Fi from your WiMax and your Bluetooth from your Blu-Ray, visit www.mwebgadgetgenie.co.za before November 16 and try your techno-ledge on the Geek-O-Meter to stand the chance of winning great prizes.

Post-winner-announcement plans include a series of ‘agony aunt’ blog entries and educational blogs where the Gadget Guy or Girl will explain and demonstrate solutions to these problems, and in doing so, help demystify technology for the nation.

Who qualifies as a Gadget Genie?
The Gadget Guy or Gadget Girl is incredibly Internet and tech-savvy and proud to be called a geek! He/she understands all models of cellphones intimately, can sync their laptop with their cellphone in a matter of seconds, can connect to the Internet via any cell, and realises the power of the Internet by finding innovative ways to help you get online info quicker.

The Genie will be the ultimate person to help guide the average user through the maze of cell and Internet options.

  • Post-winner-announcement activities will depend on the Gadget Genie’s availability.

– Issued on behalf of MWEB

Link: Test your knowledge on the Geek-O-Metre