Tag Archives: SEO

SEO Secrets: with love from a WordPress snob

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SEO SECRETS: What you likely know already but will read anyway

Yes, it’s another damn article on SEO secrets. I’ve been pondering this one for a while, but thought I might be able to add 1 or 2 useful SEO tips to the thought-pool.

For starters, I don’t consider myself as an SEO guru or pharaoh, as I believe anyone can teach themselves how to do good SEO. It’s not overly complex and shouldn’t be thought of as such. It merely takes practice and a willing attitude.

Note: This SEO guide is largely intended for bloggers who use WordPress

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Creative Blogging: Better content, more fun

CREATIVE BLOGGING: Better content, more fun

BLOGGING is a creative process by nature, but many bloggers tend to stick to formulas. Content that isn’t fresh and doesn’t look and feel inspired, tends to drag the audience on. This is not good for your blog as this method of blogging is the most definitive way of preventing your blog from growing and evolving. Like SEO, content creativity is critical to content quality and accessibility.

Creative BloggingThe blogging market is partly responsible for the tendency to treat a blog like a day job – going through routine processes. Creative blogging, which was the original basis of blogging, has become somewhat “industrial”, and the result has been a large number of blogs doing the same things simply because they’re the norm. The creative impetus is reduced, and that hasn’t done much for the blogs either – inflicting lower standards.

This very bad habit has done nothing for bloggers generally, and has taken a lot of the fun out of blogging. In marketing and advertising, “product identity” is critical, and the very samey content and presentation of blogs is arguably marketing suicide.

Creative blogging is really the only antidote to this situation. Good content is the core business model of successful blogging, and creativity is its main driver. It is also the major asset of blogs – the ability to develop new materials and new approaches. This is an extremely flexible medium and allows a lot of experimentation – synergistic with the creative process.

Blogs really are the most effective method of expression for a range of content that couldn’t possibly be done by mainstream media. The creative options are almost limitless and form a major part of the value of blogs as a media genre.

Creative options in blogging

The creative options are quite literally limitless. Subject, content and presentation can be developed and evolved into a unique product. These are also extremely valuable to blogs as both intellectual and commercial property. Some creative blog materials have become true classics and have formed part of the global culture.

Creative product can also fund the development of blogs and blog operators. This is one element of the creative process that can produce excellent results across a range of operations, and also pay for new media assets.

The creative options include:

  • Media content: Unique content is particularly valuable – even salable.
  • Opinions: The original basis of blogging. Opinions (particularly expert opinions) are major products and sources for media information.
  • Graphics: Graphic content on blogs are the most likely to go viral. This material translates into everything from T shirts to merchandising.
  • Journalistic content: Blogs are making major inroads into mainstream news media, and this content is becoming useful commercial property.

There is plenty of scope for creativity in blogging. This is “best practice” for blogging and is also the commercial basis of blogging. Your creativity is your greatest asset as a blogger. Develop your ideas and your blog will evolve with them.

SEO Tip 1: image searches

SEO TRICKS: Using image searches to your blog’s benefit

CHECKING your site’s statistics on a regular (if not daily) basis is extremely useful for determining just how people are arriving at your website via searches. I have been surprised to find that a lot of my traffic arrives via Google image searches. So how do we make the most of this?

If you wish to use an existing image on the web, the first trick is to download and re-size the image. By simply opening the image in Photoshop, you can save the image as a larger file (jpeg) than what it previously was. The result is that if someone does a relevant image search and clicks on the “large” option, your version of the pic is more likely to show up first in searches, and may result in a click-through.

The second step is to tag your images cleverly and ensure that these match with the context of your post and/or post headline. For example, in a post titled How to Photoshop your photos, the accompanying image (below) has been both re-sized and renamed to “Photoshop Before and After.” The keyword “photoshop” has also been used within the alternative text and description of the image.

Photoshop Before and After

Photoshop before and after

Photoshop tends to judge, so touch up your human subjects

It is also useful to provide a sub-heading and caption with your images – each containing the same keyword(s). Ideally the same tags should appear in your post headline as well.

Picture Posts

It seems to be very difficult to get picture posts publicity on the web due to their text-free nature. However, by applying the same methods above, your picture posts are far more likely to be found via Google image searches. As an extra insurance, provide a short splurb with each each image – over and above the sub headings and captions – and fuel these with relevant search tags.

That’s all for now. Next time we’ll look at promoting your posts via social media.

Copy Compass: Best WordPress plugin

SEO: Best practice using Copy Compass!

HAVING used Copy Compass for a while now, I can honestly say that it is the best WordPress plugin released to date. The brainchild of Talooma’s Nick Duncan, Copy Compass is an easy-to-use plugin that analyses your posts for best SEO practice. It is an absolute breeze to use and a must-have for bloggers.

With a single click of your mouse, Copy Compass analyses a post, provides an overall score and offers suggestions for improving SEO for that post. Content analysis has never been this easy.

Copy Compass WordPress SEO pluginGeneral SEO practice involves having between three and five keywords, including as many of these as possible in your title, having a meta description between 100 and 160 characters and ensuring that your main keywords are prominent throughout your post.

Copy Compass makes SEO practice far easier and exciting by analysing your posts for you – quickly and accurately. One is also able to analyse older posts and ensure that each one gets a high SEO score.

If you have minimal SEO experience, using Copy Compass essentially allows you to teach yourself SEO by learning to understand how search engines treat content on the web. Apart from the above, Copy Compass also uses text analysis and Reading Ease indexes to determine how readable and accessible your content is.

Nick really is an innovative machine that is super quick to fine-tune great plugins such as Copy Compass. You can download Copy Compass from the website or install it within your WordPress plugin directory. A simple search for “Copy Compass” will bring it up.

If you find any bugs or have any suggestions regarding how to improve Copy Compass, post a comment or drop Nick an email and I’m sure he get right on it!

Happy SEO-ing!