Tag Archives: Viral Media

Popular people and viral media

**View this post in HD**

GOING VIRAL: Popular people and viral media

I’VE just finished reading a thought-provoking book titled The Tipping Point (2000) by best-selling author Malcolm Gladwell, who is a well-respected journalist at The New Yorker. In his book Gladwell focuses on how ideas, products and messages reach a tipping point where they spread like viruses and enter­ into popular culture.

Continue reading