CREATIVE BLOGGING: Better content, more fun
BLOGGING is a creative process by nature, but many bloggers tend to stick to formulas. Content that isn’t fresh and doesn’t look and feel inspired, tends to drag the audience on. This is not good for your blog as this method of blogging is the most definitive way of preventing your blog from growing and evolving. Like SEO, content creativity is critical to content quality and accessibility.
The blogging market is partly responsible for the tendency to treat a blog like a day job – going through routine processes. Creative blogging, which was the original basis of blogging, has become somewhat “industrial”, and the result has been a large number of blogs doing the same things simply because they’re the norm. The creative impetus is reduced, and that hasn’t done much for the blogs either – inflicting lower standards.
This very bad habit has done nothing for bloggers generally, and has taken a lot of the fun out of blogging. In marketing and advertising, “product identity” is critical, and the very samey content and presentation of blogs is arguably marketing suicide.
Creative blogging is really the only antidote to this situation. Good content is the core business model of successful blogging, and creativity is its main driver. It is also the major asset of blogs – the ability to develop new materials and new approaches. This is an extremely flexible medium and allows a lot of experimentation – synergistic with the creative process.
Blogs really are the most effective method of expression for a range of content that couldn’t possibly be done by mainstream media. The creative options are almost limitless and form a major part of the value of blogs as a media genre.
Creative options in blogging
The creative options are quite literally limitless. Subject, content and presentation can be developed and evolved into a unique product. These are also extremely valuable to blogs as both intellectual and commercial property. Some creative blog materials have become true classics and have formed part of the global culture.
Creative product can also fund the development of blogs and blog operators. This is one element of the creative process that can produce excellent results across a range of operations, and also pay for new media assets.
The creative options include:
- Media content: Unique content is particularly valuable – even salable.
- Opinions: The original basis of blogging. Opinions (particularly expert opinions) are major products and sources for media information.
- Graphics: Graphic content on blogs are the most likely to go viral. This material translates into everything from T shirts to merchandising.
- Journalistic content: Blogs are making major inroads into mainstream news media, and this content is becoming useful commercial property.
There is plenty of scope for creativity in blogging. This is “best practice” for blogging and is also the commercial basis of blogging. Your creativity is your greatest asset as a blogger. Develop your ideas and your blog will evolve with them.