ADVERTISING: A fine selection of intelligent adverts
THERE’S something very pleasing about an intelligent advert, whether it be a poster or a TV commercial. Most people consider adverts as invasive and mute them whenever they come on, while others are suckered into buying just about anything that’s thrown at them.
I often find myself completely oblivious to what an advert is trying to sell – rather focusing on what subtleties they have employed to appeal to people’s human desires. These are usually quite obvious – the major ones being sex, fame, beauty and prosperity.
My favourite ads are the ones that take the piss out of the blatant methods of advertising and offer us something tasteful and humorous. Those are the ones we remember and make you rush out to buy their product at a store near you. Strange … I have a sudden urge to drink Heineken …
Intelligent Advertising
Ad for Geeks - very clever!
Pedigree - for strong dogs
WWF: 15km2 of rain forrest disappears every minute
Durex - XXL
Energiser
Post-it - never forget a name again!
Plumber with a sense of humour
BIC - makes your face smoother than things that are really smooth
Heineken - may contain adult content
Tractors - getting old gits laid since 1912
Heinz - keeping food sexy
Volvo - For life
The power of viagra
Wasn’t that great!? Big-ups to the minds behind these designs – whomever they may be. Such products deserve attention when advertised so creatively.
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