Tag Archives: social media

Embracing Change

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THE world is changing pretty fast – exponentially in many cases, particularly in the technology and online industries. It’s natural for anyone, regardless of age or creed, to feel overwhelmed by the library­ of choice. Laptops, iPads, notebooks, Kindles, iPhones, netbooks, iPods and gaming consoles are all on offer under different brands and with varying specifications. This is failing to mention the infinite range of smartphones.

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Popular people and viral media

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GOING VIRAL: Popular people and viral media

I’VE just finished reading a thought-provoking book titled The Tipping Point (2000) by best-selling author Malcolm Gladwell, who is a well-respected journalist at The New Yorker. In his book Gladwell focuses on how ideas, products and messages reach a tipping point where they spread like viruses and enter­ into popular culture.

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The lives of people on the Internet

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THE INTERNET: Feel free to be a jerk

Guest post by Tharuna Devchand

SO a little while ago the Mail & Guardian suspended a journalist intern for an anti-Semitic comment on Facebook that amounted to hate speech and was therefore in conflict with the South African Constitution. Without a warning, the kid’s career was ruined because of a social networking site where groups like “My name is Khan” (a group that disrespects Hinduism) and “F*** Islam” exist with thousands of followers who spread the hatred.

I’m not justifying what Ngoako Matsha said, nor am I implying that M&G was wrong in suspending him, but consider the medium in which he said it — cyberspace.

In cyberspace, every person should be seen as a figment of their own imagination­. Nothing is real. Nothing we say is a true reflection of who we are. On the Internet, we are all Tyler Durdens. There are no boundaries, no policies and rules to keep us neatly between the lines, no reputations to uphold or cultural conventions to keep us in place.

The Internet is like a global Fight Club. It’s where we can guiltlessly des­troy something beautiful and return to our lives feeling better about ourselves. It’s cathartic and, since we all can’t be Jackson Pollocks, it may sometimes be our only outlet.

I constantly hear people complaining about how perfect their Facebook friends’ lives are or what interesting lives other people on Twitter have. It’s not true. It’s just what people choose to show you on the website that makes it all seem perfect.

Social networking sites house a giant­ community of people all suffering from small-penis syndrome. There is a constant war to keep up with the cyber Joneses. Saying that people exaggerate on the Internet about their lives, their feelings, their opinions and how great their lovers are is an understatement. If peer pressure in real life can drive one to do things one normally wouldn’t do, the pressure to be infamous on the Inter­net can land one in a mental institution. Gosh knows what Anthony Weiner was thinking when he tweeted a photo of his, um … weiner­.

While it is never easy to work out the true nature of a person in real life, it is 1 000x harder in cyberspace. On the Net, you can be anything and anyone you want to be.

Those who aren’t that popular or who lack friends may upload albums of them being cool with photos of them sloshed with their heads in a toilet just to show that they can party with the best of them. People who are going through tough times may exaggerate all the positive things in their lives and leave out the hardships. And people who are quite restricted or oppressed in their real lives, may go cyber crazy, voicing outrageous opinions and desires on the Net — probably under a pseudonym. It’s a safe outlet that we believe has no consequences — until we lose our jobs for letting loose.

The problem is that there is no line that determines how far is too far until we cross it. We constantly push the boundaries of what is right and wrong just to see how far we can go, whether it’s driving at 129 km/h in a 120 km/h zone or voicing mad love for Adolf Hitler and his beliefs.

Contemporary society has become mostly unaffected by things that are shocking or at least used to be shocking a decade ago, and to deal with this, people try to raise the bar. Cartoonists, comedians and teachers are continually trying to shock people into thinking about things on a different level. Look at how far advertisements have gone to prevent people from drinking and smoking excessively, and to encourage people to abstain from sex, and you’ll see just how just how numb our society is.

Is it okay for me to call my black friend a k***** on her Facebook wall knowing that she won’t be offended? Is it okay to tweet angrily about how upset I am about something the DA said and in turn label it as racist, not because I think that they are racist, but because I just feel the need to put the party down? No, but it feels good.

The South African Constitution currently doesn’t apply to the Internet. Maybe it should, but I doubt that will stop people from saying things, uploading videos and creating images that are shocking. Every day there are more stories of people being judged by their online images. Employers hire people based on their tweets, courts implicate people because of Facebook profile photos, people are fired because of some YouTube video that shows them spray painting expletives on a wall. But it’s those things that make us cool on the Net, that get us hits, that make us believe that this could one day make us famous.

Exponential Times in the Information Age

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EXPONENTIAL TIMES: Extra! Extra! Etc. Etc.

I TREATED myself with a NAG (New Age Gaming) magazine the other day, which came with a glossy-ink-scented E3 (Electronic Entertainment Expo) supplement. The accompanying DVD was also largely dedicated to E3 and consisted of around two hundred game videos, trailers and GameTrailers.com awards.

I do not work for NAG nor do I sell their magazines. I was merely mesmerized by how far gaming has come in the last few years. We are certainly living in exponential times with the bacterial-like spread of information and new technologies.

Gone are the days of chalkboards and letter posting in the developed world. The sale and consumption of hard-copy books is fast dwindling at the hand of the Kindle and other eReaders. If Wikipedia were to be published as a book it would be over two million pages long. There are now even babies in the world named “Facebook.”

Exponential Times in Gaming
3D graphics has reached a point beyond comprehension five years ago. The number of gaming devices and vibrating motion controllers on the market this year can have one gleefully immersed 24/7 if you have the time. The exponential rate at which new game titles are being released has made the task of writing letters to Santa quite a meticulous one.

Exponential Times in Social Media
In 2007, one out of every eight U.S. couples met online. It is now estimated to be one in five. When television first entered our lives it took 13 years to reach a target audience of 50 million. Facebook took just two years to get the same number of people on board its platform.

Greater than the exponential development of technology, is the exponential availability of information. It is estimated that a week’s worth of the New York Times contains more information that anyone living in the 18th century would have consumed in their entire lifetime. The amount of technical information available is more than double every two years.

Exponential Times in Education and Employment
This exponential growth of technology and information is changing the way children are educated. Students are now being prepared for jobs that don’t yet exist and being trained to use technologies that have not yet materialised. It has also been shown that students who are online tend to outperform those who receive more face-to-face education.

This is of course changing the way that people are employed globally. It is estimated that 95% of companies that are online today recruit people using LinkedIn; around the same percentage of businesses use social media for marketing purposes.

Exponential Times Year to Year
In 2008, more than 200 million cell phone calls were made every second. This has roughly tripled every 6 months since. In 2009, every minute or so, a day’s worth of video footage was uploaded to YouTube. In 2010, the number of Google searches completed every ten minutes could have powered Las Vegas for half an hour. This year there are roughly 80 million Farmville farmers versus the 1.5 million real farmers. The moment you’ve finished reading this, most of this information will be outdated.

Below are two of the videos where you can find this information as well as more and more and more…

Exponential Times in 2008

Exponential Times in 2011

Kickstarter: Coffee Joulies and other ideas

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KICKSTARTER: Obtaining funding via social media

DO you ever get tired of being served coffee that is too piping hot to drink? Or leaving a cup of Joe to cool only to find that it’s gone Luke warm by the time you drink it? Well, soon unsatisfactory coffee drinking will be a thing of the past with the release of Coffee Joulies on the American market this week.

The idea of creating stainless steel heat-retaining coffee beans that keep your hot beverage at the right temperature for longer was brewed up by two young design engineers both named Dave. Like many budding entrepreneurs, Dave and Dave needed a way to fund the manufacturing of their product and turned to the Internet and social­ media to achieve this.

Kickstarter.comIdea light bulb is one of many websites that allows people to post ideas freely and appeal to the online public to pledge small amounts of money towards their project. Creatives are given a set amount of time to raise the funds they need and offer certain rewards to people, depending on the amounts they pledge.

The Coffee Joulies project, for example, was looking for $9 500 (roughly R66 500) to fund the manufacturing and distribution of their product. Amounts that could be pledged ranged from $40 to $500 or more. Returns on investment included being sent free samples of the product once made, getting a unique Joulies mug with “I backed Joulies on Kickstarter” printed on it, or even being sent a Coffee Shop Pack for entrepreneurs who want to sell Joulies themselves.

The Coffee Joulies example is one of many that illustrates the power of the web and social media to kick-start business ideas into existence. The two-man team managed to raise $306 944 (about R2 148 000) and has over 4 800 backers. Project creators also keep 100% ownership and control over their work.

Kickstarter homepage

Kickstarter.com is one of many websites that allows people to post business ideas freely online and appeal to the online public to pledge small amounts of money towards their project

Kickstarter.com is one of many websites that allows people to post business ideas freely online and appeal to the online public to pledge small amounts of money towards their project (image: http://www.kickstarter.com).

The only criterion for Kickstarters is that projects must reach their funding goal before time runs out or no money changes hands. This is done to protect all parties involved. Creators aren’t expected to develop their project without necessary funds, and it allows anyone to test concepts without risk.

Other successful projects include documentary film ideas, iPhone add-ons or accessories, a magnetic vertical garden kit and video game development. Many of these have far exceeded the amounts needed and are over 100% funded. Pledging continues until their initial time frames end. I was also pleased to see a few South African projects on Kickstarter that have surpassed their funding goals.

The creative market for ideas

Websites such as Kickstarter bring to mind other online platforms that also operate within the creative market for ideas. Idea Bounty is one example whereby large corporates post a brief for something they want — such as ideas­ for an advert. Users or creatives are then invited to submit their ideas for that brief. A sizeable bounty is offered­ by the client beforehand which is bestowed upon the person who submits the best idea.

While platforms such Idea Bounty sound all good and dandy, it just goes to show the value of a good, creative idea. This particular website has been known to offer bounties as high as $10 000 (about R70 000), but it’s a no- brainer that the returns on implementing such ideas most likely far exceed what was paid for them.

This comparison makes one feel far more approving of entrepreneurial, self-starting marketing platforms such as Kickstarter. The look and feel and user-friendliness of the website also make it that much more inviting. But you don’t have to take my word for it. If you have a great idea or want to launch a book or make a film and need funding, Kickstarter would be a very good place to start.